As: Real Madrid jerseys generate 260 million euros annually, Adidas generate 120 million& HP 70 million

"As" published an article discussing the sponsorship of European giant jerseys, which revealed that Real Madrid jerseys generate 260 million euros each year.

jersey sponsorship is one of the main sources of income for top European clubs. The official jersey price is usually more than 100 euros, but the real value lies in the cooperation agreement signed with sponsors and jersey manufacturers, and its significance is no less than signing stars.

Recently, Manchester City announced that it had signed a new 10-year contract with Puma, with the jersey value reaching a new high of 210.5 million euros per season, including Etihad Airways sponsorship fee of 74 million euros and cuff sponsorship of cryptocurrency platform OKX per year.

In terms of jersey revenue, Real Madrid still ranks first with 260 million euros per year, with the main source of income being Adidas. They have provided equipment to the team since 1998 and paid 120 million euros per season. Emirates, which has become a Real Madrid sponsor since 2013, pays 70 million euros per year, and the cooperation agreement between the two parties expires in 2026.

Recently, Real Madrid reached an agreement with HP, which became the new cuff sponsor of the team's jersey, bringing an additional 70 million euros to the club each season, further demonstrating the business influence Real Madrid has under Florentino's leadership.